After my first process of thinking, observing, defining and ideating, I have progressed on my prototyping methods to establish my digital artefact (DA). In order to do this, I wanted to gain a deeper understanding as to what prototyping was.

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With assistance of this, the importance of prototyping was made evident quite early in the development of my DA. As my original ideas from BCM112 for JLifeStyleee being a fashion and travel, blog and Instagram had been proven to not comply with the aspects of FIST (Fast, Inexpensive, Simple and Tiny), I began to recognise the learning stage, being making. When posting on my DA, I began to realise my content was not receiving as much traction as hoped for. The interactions (or lack of) on my Instagram and WordPress had challenged my assumptions of the page and tested the value of my prototype of JLifeStyleee. I explored the concepts of FEFO (Fail Early, Fail Often) which lead me to iterate my prototyping process, beginning with the breaking stage.


As expected, people often relate “breaking” with a sense of negativity, however, as all BCM114 students know, broken is encouraged to be seen as beautiful. As explained in PBS Idea Channel’s video,

negative aspects of life in past generations such as glitching and malfunctioning now have a certain beauty about them. The nostalgia of having technology that subverts expectations and is unpredictable is extremely evident in today’s perspective of aesthetics (as seen bellow), this showing how broken can be perceived as beautiful.

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I however, have interpreted broken as being beautiful in my own way. When something is broken down, it becomes its own simplest form, this being its truest and most accurate version of itself. This is where I consider the term “less is more” and it is a term that I like to use as a reflection of my personality.

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I also believe that breaking yourself down gives a sense of individualism as technology and social media now acts as one of the largest restrictions to this.

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For example, a comment on Reddit (see below) relating everyday social media users to an army.


I began to remake my DA’s concept. I began by breaking down my original DA from BCM112, defining what it consisted of. I then considered what is most prominent in my life, with working in a retail store and studying at Orana Fashion Business College (in addition to uni), I came to the conclusion that my life primarily consists of clothing and fashion. With this, I decided to refine my DA to focus on fashion alone. I began the ideating process again and considered a regularly experienced issue in relation to clothing and the fashion industry. I researched what was missing in media outlets and found that there were no free sites that assistedfemales with outfit advice, with the only relation being found on Pinterest(this being because most outfitting advice comes from stylists who get paid).

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Through prototyping, making, breaking my original concepts, I was able to redefine and remake my DA, making it a platform to purely address the highly used expression “I don’t know what to wear”. I wanted JLifeStyleee to act as a platform where any female can request outfitting and styling assistance (be it find a whole outfit or just something to match an item they already own).


Thanks for reading, stay tuned.

Jasmine xx


1 Comment

  1. Brilliant post Jasmine! I really enjoyed reading about your use of aesthetics and how you’re using them to further the development of your blog. I found it extremely interesting how you’re using the style and design of your blog to create a personality for yourself. It is definitely something I want to incorporate into my DA.

    Thanks for the great read!

    Liked by 1 person

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